Translating Reality TV to Social Media

Why are so many people (myself included) enthralled by Reality TV? The answer is really quite simple and it translates amazingly well to today's popularity of Social Media. I want to help you think about how you can empower your own social media mission by adapting some of the basic Reality TV truths and using these to bolster your own attraction.

The number one reason that people watch, is the fantasy of gaining personal status. On television, ordinary people can become so important that millions will watch them. Sometimes it is a genuine likability that certain people have and yes, sometimes it is their infuriating nature or stupidity. But whatever the case, millions of people tune in every episode to see what these ordinary people will do next. It is obvious that people fantasize about status on social media as well. Just think for a moment about the obsession some people have over the number of friends and followers they have.

Another reason people watch is for the allegiances that are built and the reality that allies will betray one another. If you want to use social media as a building block for your business, I would suggest not betraying your allies. Building allegiances though is really what it is all about. People will gravitate towards you when they feel as though they can relate to you on some level. Building allegiances on social media will lead to success regardless of what type of business you are in.

You may be wondering how you develop this attraction to create allies. That leads to my last reason that people watch reality TV. People want good water cooler conversation. Remember this when you post and try to provide interesting and beneficial content.

Little known Facebook Secret

Everyone knows that one of the great benefits of Facebook is that it provides another free avenue for advertising. Every time you post a new status it is broadcast out to all of your friends. But what happens when your friends have a large network of friends? You message has a very short shelf-life. As other people post their statuses, yours will disappear off of the page and may not ever be seen by all of your intended targets. This leads to some people re-posting the same message. But that can be a real turn off.

So today I was trying to come up with another solution and discovered that you can send messages to the inbox of a friend list. Now, this probably is not really a secret, but I really don't see people utilizing it. The only catch is that the maximum number of recipients is 20. So today, I made several new lists, each containing twenty of my potential customers. Now I can send my message right to their inbox and they can read it at their convenience.